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Elevating the ritual of beauty

Formulated to affirm the thesis that the ceremony of self care could be free from compromise, THEORIE is the masterful alchemy of all we dreamed a beauty brand could be. Evocative fragrances that linger. Luxurious lathers that transcend the ordinary. Botanical formulations that confer benefits you can see and feel.

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hair care

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THE SAGE COLLECTIONHead-turning fragrances meet high-end formulation.

Elevate your haircare routine with the lush lathers and sumptuous scents of our Sage Collection. Healing botanicals are utilized in efficacious amounts to craft 16 benefit-forward haircare systems. Indulge in a truly personalized haircare regimen.

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THE PURE COLLECTION

Head-turning fragrances meet high-end formulation.

Elevate your haircare routine with the lush lathers and sumptuous scents of our Sage Collection. Healing botanicals are utilized in efficacious amounts to craft 16 benefit-forward haircare systems. Indulge in a truly personalized haircare regimen.

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